The world of digital marketing and internet depends on the word "SEO" of these three letters. SEO is used by every site/blog owner and many small to big companies that sell their product and services online.

They spend millions on just SEO. After all, what is this SEO? If you too have heard its name repeatedly or seen it written somewhere or you are new in internet and digital marketing, then you get to hear this word again and again.

Today we will tell you about it in very simple words. If you read this post carefully, then you will easily know about SEO.

What is SEO's full form? | SEO

i.e. Search Engine Optimization - Which is directly related to the search engine. SEO is a way, to bring your website to the top in the search engine so that traffic can increase on our website.

If you follow a few rules of optimization, then your website is shown on the first page in the search engine. It is important to bring the website to the first page because most people prefer to visit the website that comes on the first page and for this, We have to follow Seo.

Any company or person makes his website so that he can sell his service and product, but if traffic does not visit his website, then how will he sell his product. So we have to do search engine optimization to get our website to the first page. Which increase traffic on our website.

Due to the increase in traffic on websites, our online earning or conversation increases. Also, the value of the website increases in the search engine which the ranking of the website increases.

For example - Search engine optimization is exactly like traffic rules. Just like we need a roadmap to keep traffic running smoothly so that people do not face any problem and can quickly reach their target by choosing their right path.
Just like Seo is also a search engine Traffic Rules. So that when searching anything, it gets the right information quickly. For this, there is a roadmap of a search engine called Seo (Search engine optimization).

Both Seo and traffic rules work for people. So that our journey is good. Like if you search for "what is SEO" but the result that comes up is about something else, then you will have to search again and again which means that your journey and user experience is poor.

Seo factor is used to increase the experience so that their user can give information fastly and correctly. Every search engine has its own SEO factor.

What Is Search Engine? | SERP

In today's time, Google is the largest search engine which is the most used in the whole world. Google works on about 200 Seo factor. If you want to understand Seo in one line then you should know that google likes the same content that the user likes to read.
Whose content automatically goes to the first page. And if you do not like, then it slowly goes down. This is the most important factor in Google SEO.

First of all, it is very important for you to know what is the search engine? A search engine is such an algorithm that works to give the correct information from the data stored on google.

We have searched on the internet, for this, it fastly crawls, index and rank the information in its database which is called SERP (Search engine Result Page). SEO has a huge role to bring any page to the top in search results.

Google, Yahoo, Bing are all are top search engines. SERP - When you search in any search engine like, what is SEO? then the list that comes after it is called Search Engine Result page i.e. SERP.

What is SEO in today's time - The google search engine is the most popular, because if we have to search for anything, then we use the google search engine. More than 70 percent of people in the world use google.
When you search anything on google, google looks upon 200 factors to give you the best result in few milliseconds.

How Search Engine Works In Simple Works?

Like if you search for "what is SEO" then the search engine brings the crawling and indexed ranking list to you. The bots and spider of the search engine crawl and index for 24 hours continuously and make their ranking list. And as soon as you do some search, you see it on the search engine result page (SERP). 
So all search engines have different technic to work. But every search engine works in three steps.
  1. Crawling - When you hit publish button then google's bots and crawlers come to a webpage and started scanning it.
  2. Indexing - This is a process of submitting your site or article to google so that it can appear in SERPs. The time takes in indexing article depends on the quality of your content and reputation of your site too.
  3. Ranking - It is a simple process of arranging sites in SERPs one by one.

Search Engine Optimization

Search engine optimization has two important factors. First of all, we talk about on-page SEO because it is the most important factor to increase organic traffic on the website. 

The work that is done to setup your website according to search engine optimize is called on-page SEO. Doing this increases your organic traffic. 

Directing your website by searching keyword on google is called organic traffic. 

On-Page SEO

On-page SEO has many factors, with the help of which you can optimize your website for on the page, we are going to tell you some common factors.
  • website design
  • website speed
  • Website Structure
  • Website Favicon
  • Mobile-friendly Website
  • Title Tag
  • Meta Description
  • Keyword Density
  • Image Alt Tag
  • URL Structure
  • Internal Links
  • Highlight Important Keyword
  • Use Heading Tag
  • Post-Good Length
  • Google Sitemap
  • Check Broken Links
  • SEO Friendly URL
  • Google Analytics
  • Social Media Button
  • HTML Page Size
  • Clear Page Cache
  • Website security HTTPS etc

Off-Page SEO

To rank your website and post in the search engine, promoting its link on the internet is called off Page SEO. When your post is promoted and shared on the internet, it gets some signal to the search engine.

Which search engine increases the ranking of that post. 
There are many ways to do Off-Page SEO. 

With the help of which you can increase the traffic of your website by increasing the ranking of your post. We are telling you how to do something off-page.
  • Social Networking Site
  • Social Bookmarking Site
  • Guest Posting
  • Forum Posting
  • Blog Commenting
  • Blog Directory Submission
  • Search Engine Submission
  • Classifieds Submission Site
  • Video-Sharing site
  • Photo Sharing site
  • Question and Answering Site

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