Yes, you read it right. It is possible to expand any business without investing huge money. I know, you are curious to know about this. I am here to explain this only.
Money is the biggest problem - when someone thinks about starting or scaling any business. It doesn't matter whether it is online or offline. After this post, you will never think that you need more money to grow.
  • You have a small business.
  • You want to grow and acquire new customers.
  • You want to compete with other big brands but you don't have money.
We are talking about B2B2C Model. What is B2B2C? Is it profitable? Can you grow using this? What type of problem comes and What are the solutions to that? What about risk and return on investment(ROI)? All these types of quarries will be solved today.
In our last article, I explained about B2B B2C C2C C2B models and explained one by one with suitable examples. What is the difference between them? I want you to go and check at least once. It will clear your confusion regarding these business models.
Team-Work Is The Key, planning and meeting
Team-Work Is The Key
Here, I will explain how to grow your business without huge investment through B2B2C.
Are you ready to learn something new today?
So let's get started and learn how to grow business without money?

    What Is B2B2C Model?

    B2B is the model in which transaction takes places among businesses. B2C model is where a transaction takes palace between business and consumer or customer. If we combine both then the outcome will be B2B2C.
    In simple words, A business 'A' wants to sell his product but don't have customers. On the other hand business, 'B' is well settled and have lots of customers. 
    So, 'A' will sell their products to the customers of 'B' using legal right and becoming a partner with B.
    You are selling your products directly to the customers of other business.
    Sell Directly To Their Customers, b2b2c model
    Sell Directly To Their Customers
    This model is very lightweight and simple. It's for them those who don't want to invest huge money. In each case, a well-established set of business deals to lots of downstream customers with no per-customer acquisition cost.
    Pharmaceuticals and financial services are the two main examples of B2B2C markets.
    It is a collaborative process through you can create new delivery channels. 

    B2B2C Examples

    It can be complex to differentiate between a “channel partnership” and a B2B2C arrangement, but I’ll try to define it this way:
    1. Business A needs to solve a problem (not stock an additional “product”) for its consumers — often a “horizontal” service across its myriad products.
    2. Business B offers a solution to Business A’s problem.
    3. By virtue of solving this problem, Business B ends up clearly (co)owning the customer of Business A, albeit with a shifting power dynamic.
    4. [for clarity, mapping these to B2B2C as a sales strategy, Business B is you, selling a solution to Business A, yielding customers — B2B2C]
    For example, take the concept of ratings and reviews. When Amazon started rolling out reviews, many online retailers wanted to offer the same functionality to their customers, turning to PowerReviews or BazaarVoice.
    Collaboration business model
    A “white label” solution of PowerReviews or BazaarVoice not showing its brand - instead just doing the backend software, and hosting customer reviews and customer accounts - is just normal B2B software.

    But a solution where each consumer reviewer on knows he or she is creating an account with BazaarVoice for a review that shows up on Sears and can use that account to leave reviews on other retailers as well, and browse reviews across all retailers on… this would be B2B2C, assuming that this isn’t an accident, but that BazaarVoice seeks to profit by building a large consumer network.

    B2B2C Advantages

    Here are the advantages of B2B2C model:
    1. B2B2C is easiest to sell when Business A does NOT want to be in the business you are offering, largely for the customer support/operations complication. 
    2. Some companies use what's known as a B2B2C business model, which involves selling to other firms and using these relationships to gain access to valuable customers or data.
    3. Using this business model you get customer database of other big companies.
    4. It is a low cost driven system. It is basically used to grow business without investing lots of money.
    5. You get a chance to collab with big well-established business & brands. That good for your reputation.

    Problems In B2B2C Models

    While talking about challenges, B2B2C marketing is one of the most challenging marketing environments. It's a very simple process but not easy. 
    B2B2C entails a company selling to another company (let’s call this entity “the customer”) that is not the consumer of the product. The consumer is an individual requiring the help of the customer to make the best purchase decision.
    The delivery channel may be separate from the purchase decision channel.
    Products and services are manufactured and sold directly or through a multi-tier distribution channel. A good example is consumer packaged goods (CPG) or fast-moving consumer goods (FMCG), such as selling deodorant or detergent through retail stores.
    The B2B compartment of this model has its own problems:
    • The customer must believe that they can sell your product to the consumer.
    • The customer wants that activity to be as simple, easy and inexpensive as possible.
    • If the customer has to do all the selling, they will either not sell your product but sell the competition’s or they will demand a higher margin. 
    • This will either increase your price to the consumer or it will decrease your profit margin.
    Nowadays, marketers have developed unique approaches to handling complex B2B2C businesses. Some focus only on gaining recommendations at the customer level. Others focus on generating strong pull from consumers, while others take a more balanced approach, building the brand and driving demand at both the customer and consumer levels. Each method has its advantages and disadvantages -- but those who can navigate the unique challenges of B2B2C marketing with intention and foresight will find themselves ahead of the competition.

    B2G E-Commerce

    Business-to-government e-commerce or B2G is generally defined as commercial transactions between companies and the public sector. It refers to the use of the Internet for public procurement, licensing procedures, and other government-related operations.
    It is a derivative of B2B marketing and often referred to as a market definition of "public sector marketing" which encompasses marketing products, and services to various government levels, through integrated marketing communications techniques such as strategic:
    • Public relations
    • Branding
    • Marketing communications
    • Advertising
    • Web-based communications
    This was the simple concept of B2G E-Commerce.
    As an example of a B2B2C model, Business A pays Business B for users, leads or sales generated by Business B's business or website. Business A then uses Business B's channels to locate prospective customers. Business B provides its customers with new and relevant services, facilitating an increased customer base and earned revenue for sold products and services.

    Final Words

    I hope this helped you. B2B2C can be one of the most effective ways of getting new customers and constructing a powerful moat. Nowadays anyone can acquire customers on Google or Facebook, but B2B2C channels are generally proprietary, and often yield network effects that prevent your economics from deteriorating.
    B2B2C models aren’t right for every business idea, but if they work for the idea/service you are building, it’s crucial to spend time on repeatability of implementation, post-signing success, and navigating the complex path of customer ownership — and then this model can really shine.

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